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THE in-destination travel partner

THE in-destination travel partner

What Now?! is proud to bring you London’s smartest map and city guide, helping you discover the best parts of the city as you experience it, without worrying about roaming charges. Book flexible attraction tickets, create an itinerary for your day and head out and explore. By simulating a ‘live’ smartphone experience with nearby recommendations and smart suggestions, we’ve got you covered. We will even check the weather; after all it is London! Prior to launch, we were showcased by TechCrunch as one of their Top 15 European Startups at their Disrupt event in Berlin, as well as by PhoCusWright at their Travel Innovation Summit in the US (the largest such event in the global travel industry) as one of 2013’s Top Travel Innovations. We were also shortlisted for the UK’s Most Innovative Mobile Company as part of the UK government’s Department of Trade and Investment’s Smart UK Initiative.

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Founder What Now Travel • Worked in advertising at @Interpublic Group, @WPP Group • Studied economics at @University of Bristol, MBA (2012) @Iese Business School
Total raised


Funded over

1 round

Latest round

Seed (Feb 2014)