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Zagat-style ratings for socially responsible consumers

Zagat-style ratings for socially responsible consumers

WeGoFair provides easy-to-understand ratings for restaurants, hotels and other businesses reflecting their contribution to the public good.

Existing resources make choosing socially, economically and environmentally responsible businesses exceedingly difficult, despite a documented growing demand for ethical consumerism. WeGoFair consolidates and distills data across our core categories into quantitative scores that consumers can use to benchmark and compare companies' social / economic / environmental performance.

By combining a powerful, simple and visual rating system with a sleek UI and rich third-party API integration (Yelp/TripAdvisor for user ratings; heath grades; Orbitz/Expedia/OpenTable etc. for bookings), WeGoFair aims to be a one-stop shop for consumers to research and book their favorite restaurants and hotels based not only on great services or experience, but also their impact on society and the environment.

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Founder @Thistle and @WeGoFair. Princeton PhD. Worked at NYU and @ICF Consulting.