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Fixing Product Search

Fixing Product Search

Wantering is a better way to search, discover, and buy online. Traditional product search is dictated by what the retailer wants the shopper to see. This leads to gamed search results and boring catalogue-style queries. Wantering turns this model on its head by indexing the social web to uncover how shoppers truly feel about products.

This approach has created a whole new category of product search we call "loose search". Loose search allows us to organize millions of products by occasion, style, and the keywords ordinary shoppers use. Wantering is the only product search engine made for queries like "sweaters for a job interview", "Audrey Hepburn style jewelry", or "sexy jeans".

Once shoppers see that this type of search is possible, it is very hard to turn back.

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Nicholas Molnar

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Co-founder @Wantering, former strategist and product guy at Thirdi Software, F Cancer tech director, resident hippie.

Nick Cairns

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Co-Founded @Wantering which was acquired by @Clique Media Group in 2015. Currently, Sr. Director of Web Application Development at CMG.
Total raised


Funded over

3 rounds

Latest round

Acquired (Nov 2015)