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Performance marketing for in-app video ads

Performance marketing for in-app video ads

Vungle is the leading performance marketing platform for in-app video ads. Advertisers depend on Vungle's creative and LTV optimization technologies to reach and acquire high-value users worldwide. Top publishers rely on Vungle to generate revenue with engaging video ads that enhance the user experience.
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Blackstone will buy mobile video ad firm Vungle for $750 million; founder lawsuit settled

  • VentureBeat
  • 10 months ago

Private equity giant Blackstone said it has agreed to acquire Vungle, a mobile video ad company. The companies also said that a lawsuit involving founder Zain Jaffer has been settled. The parties did not disclose the amount, but sources familiar with the matter said the acquisition price was more than $750 million.

Blackstone recognized that Vungle, which has more than 200 employees, has grown. Vungle’s in-app video ad technology is used by publishers of more than 60,000 mobile apps, including those from Rovio, Zynga, Pandora, Microsoft, and Scopely, among others.

The company serves more than 4 billion video views per month on over a billion unique devices, and is consistently ranked No. 1 for cross-platform user retention by industry mobile performance indexes.

Blackstone will buy mobile video ad firm Vungle for $750 million; founder lawsuit settled

Zain Jaffer

Avatar for Zain Jaffer
Founder at @Vungle acquired by @The Blackstone Group for $780M, now running zain-ventures.com

Jack Smith

Avatar for Jack Smith
Startup Advisor. Previously Co-Founded @Vungle & @Shyp
Total raised

$25.5M

Funded over

4 rounds

Latest round

Acquired (Jul 2019)

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