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Buy and Sell used Cars Online

Senior Manager of Marketing Analytics

$120k – $140k • 10.0% – 15.0%
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Vroom.com is a venture-backed, fast-growing start-up focused on revolutionizing the car buying experience. Our approach is unique in that we recondition pre-owned vehicles to a high standard, sell online, and deliver anywhere across the US. We have experienced tremendous growth in our first 5 years of operation and have become a disruptive force in the automotive industry. Vroom is an exciting, accelerating workplace, and there's no better time to join the team than right now.

Vroom is looking for a passionate, rigorous marketing analytics leader to join us in building our fast-growing business. The Senior Manager of Marketing Analytics will leverage a developing data stack to support B2C marketing and sales strategy and inform decision making related to all marketing channels. In this position, you’ll combine strong leadership skills with your deep and sophisticated background in marketing forecasting and measurement. You will make impact by developing new and improving existing frameworks for marketing channel effectiveness as we rapidly scale marketing investment. As we plan demand, analyze conversion and efficiency opportunities, project results, and scale tactics and channels, we’ll look to you as our analytical lead across the marketing and sales organization.

Responsibilities
Develop a deep understanding of our product, audience, and their buyer’s journey.
Combine analytical thinking with storytelling to identify and engage the right leads.
Work with cross functional team (Product, Services, Sales) to establish growth strategies to support Vroom's revenue goals
Set campaign KPIs and benchmarks. Use data-driven marketing to identify trends/patterns and key opportunities for innovation, make optimization recommendations
Create, manage and experiment with new user acquisition campaigns.
Analyze data to monitor revenue performance and uncover areas for improvement.
Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level
Ensure data consistency and integrity across all marketing analytics platforms
Analyze all aspects of the conversion funnel and identify areas of improvement and implement strategies to capitalize on the gaps.

Qualifications
Must have experience with CPD's and trend analysis
Strategic, cross-functional thinker able to gather buy-in from senior leadership for analytical and measurement framework approaches
Excellent oral and written communicator with the ability to communicate effectively with both technical (Data Science/Engineering) and non-technical stakeholders (Marketing/Sales/Finance)

5-8 years of experience in e-commerce, performance marketing analytics, finance, consulting, or another modeling-rigorous discipline
Mastery of financial, statistical and economic concepts integrated into multi-touch attribution, cohorted funnel conversion and forecasting
Excellent Excel skills including pivot tables, index/match, shortcuts, etc… you can operate without a mouse
Working knowledge of SQL and knowledge in Looker, Tableau or similar BI software
Experience with third-party web & mobile analytics tools (Google, Mixpanel, Amplitude), attribution platforms (Tune, Convertro, Rockerbox), and event collectors (Segment, mParticle)
Benefits

This full-time role offers competitive compensation; health, dental & vision insurance through United Healthcare; a 401k plan; fully company-paid short term disability, long term disability, and life insurance; access to a healthcare concierge service with virtual visits; and 15 annualized days of paid vacation.

But our biggest benefit is being part of a low-ego, high performing team that's transforming the used car market into a modern, online and data-driven industry. We are looking for people who want to be a part of a contemporary startup culture. What gets us out of bed is working with talented people on a mission that matters.

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