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Location-based audience ad platform

Analytics Associate

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Looking to make a big impact at a rapidly growing startup that is revolutionizing a multi-billion dollar industry? We are growing our analytics team and are looking for strategic thinkers to help our clients achieve marketing success. You will work on first-to-market measurement solutions that will shape the future of cross-screen analytics, not just for Vistar but for the industry as a whole.


Responsibilities
-Craft compelling and actionable audience insights utilizing Vistar’s proprietary geospatial technology and geotemporal data sets to proactively inform media strategy
-Work with internal teams and clients to understand campaign objectives and define measurement strategy
-Work with internal teams and external partners to implement measurement studies
-Create and deliver mid and post-campaign performance analyses; work with Account Executives to define and present upsell opportunities based on performance insights
-Maintain Vistar’s media performance benchmarks and external case studies
-Work with Account Managers and Account Executives to define verticalized best practices and strategic insights based on performance of campaigns across the Vistar platform
-Understand and educate internal teams on relevant measurement solutions in market; maintain relationships with third party measurement partners
-Dream up new cross-screen analyses Vistar can conduct to provide actionable insights to internal teams and clients


Requirements
-Bachelor’s degree
-Experience on an agency analytics, research, or consumer insights team
-Advanced knowledge of digital media
-Excel expertise (don’t worry, we won’t bury you in spreadsheets but you should feel comfortable using excel to analyze large data sets)
-Ability to analyze data and communicate client-friendly insights
-Willingness to learn new things


Plus...
-You’ll have the opportunity (and be expected) to own your projects and help advance the analytics capability at Vistar Media
-You’ll have the opportunity (and be expected) to drive marketing strategy for Vistar’s clients

Sure would be nice…
-Degree in statistics or related quantitative fields
-Knowledge of SQL
-Knowledge of Python
-Knowledge of R, Stata or other relevant statistics packages
-Familiarity with geotemporal data

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