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Global platform for unique products - produce on-demand at mass-scale

Email Marketing Manager

$65k – $85k • No equity
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VIDA is looking for an Email Marketing Manager to manage our Email channel and campaigns to grow and nurture our artist and shopper communities.

This position will be an expert in Email Marketing and must have experience already managing and improving Email programs, and growing and improving customer retention through Email.

You will develop customer communication strategy and manage various marketing programs with the goal of driving revenue and building loyalty among our artist and consumer customer base. You must be comfortable performing a wide variety of tasks and working with multiple systems, teams and software packages in a fast-paced environment, and not afraid to roll up your sleeves and do what it takes to get the job done.

Responsibilities include

Own End-to-End Email Channel for VIDA
Prepare and execute all marketing upsell, adoption, pricing and general communications emails, including developing content, customer lists creation, segmentation, Mailchimp campaign creation and QA and launch
Manage and continuously improve onboarding and nurture campaigns and documentation
Develop strategy for optimizing inboxing
Execute A/B testing
Make changes that improve mobile conversion
Work to develop plan for mobile-based retention and non-email strategies.
Partner with cross-functional teams to drive customer focused marketing programs and technical content through the most effective communication methods available
Analyze project performance and impact, derive insights, and recommend actions to improve performance
Measure and report on campaign progress and effectiveness
Requirements

- 2-3 years of experience in Email Marketing
- Deep familiarity with Email Platforms, including Mailchimp, KissMetrics, and more
- Expertise in improving Deliverability, Inboxing, Click-Through-Rate, and Ecommerce Conversion
- Clear Results showing Growth & Retention Metrics through Email
- Strong analytical ability and ROI- and performance-driven approach
- Excellent written and verbal communication skills

Nice to Have

- E-commerce experience
- Entrepreneurial spirit and ability to work in an adaptive, fast-paced environment
- Curiosity in the social/paid media world, stay up–to–date with the latest development and experiment with new social media marketing strategies
Bachelor's Degree or equivalent experience
About VIDA:
- VIDA is an e-commerce platform that connects artists and designers with our manufacturers to create one of a kind pieces of apparel and accessories. We manage a cutting-edge, on-demand production process and work with thousands of artists from over 2,500 cities around the world.

We are a well-funded company, backed by Google Ventures, Azure Capital, and Slow Ventures, amongst others. The company was launched in 2014 and has grown over 10x in the past 18 months. We are a group of ambitious, somewhat idealistic, highly creative, and thoughtful bunch, bringing experiences and learnings from Square, Dropbox, BetaBrand, Stella. We are a mission-driven company that cares about the impact we create across the globe and the legacy each of us leaves behind.

Job Type: Full-time

Salary: $65,000.00 to $85,000.00 /year

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