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Wearable experiences for the global fashion industry

Wearable experiences for the global fashion industry

Problem: We are continuously distracted by mobile alerts from an increasing number of apps.

Solution: Viawear develops smart accessories that provides context for our digital lives. Our mobile app is the first to filter content within every push notification (even on iOS) and help you prioritize what's important. When an alert arrives, you can feel how important it is using sensory vibration haptics and decide (without breaking eye contact) whether the alert is worth your attention.

Approach: Viawear's accessories are customized for fashion brands and are indistinguishable from existing jewelry. Our inaugural bracelet line can be worn in any setting, day or night, and is comfortable enough to sleep with. Our hardware platform includes a 6-axis accelerometer + gyroscope for a full suite of activity tracking (steps, sleep, etc), a 256-color LED diffused by mother-of-pearl for a soft glow, taptic responses for safety or feedback, and is engineered as a Beacon for retail partners.

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Have developed many mobile apps that have front-paged and charted. Apps have won a number of awards including iOSDevCamp and Macworld Best of Show.
Consumer Electronics Executive
Co Founder Viawear, Design Director David Yurman, Founder and Creative Director Walt Adler Jewelry, Founder LinkPAX
Founder of Viawear (Acquired by Richline Group) Marketer, privacy guru, lawyer. Formerly@Experian, Executive Dir@1st interactive marketing assn.(Acq by DMA).
Funded over

1 round

Latest round

Acquired (Jun 2016)