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B2B Veterinary Supply Marketplace (YC S16)

Head of Growth

$70k – $140k • 0.05% – 0.4%
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Vetcove is looking for a visionary growth marketer who can write the playbook on reaching and influencing the veterinary market. This function will accelerate Vetcove's success by crafting programs that help Vetcove's message reach veterinary professionals at scale. Growth marketing at Vetcove is a unique opportunity because we're leading the transformation of the animal health industry and supply chain. Your efforts will ensure that veterinarians have the tools they need to provide care, and that America's pets have access to products that will help them lead long, healthy lives. We have a passionate community of thousands of veterinary clinics, and more than one in five (20%) veterinary hospitals already uses our platform. Our goal is to reach four in five (80%) in the next 18 months. The ideal candidate is excited by the challenge of scaling a promising venture through our growth phase toward a market leadership position.



WHAT YOU'LL DO

As our Head of Growth, you’ll collaborate closely with our founders and customer success team to design and execute Vetcove's strategy for reaching veterinary hospitals. After learning our market landscape, you'll design creative methods for quickly scaling our platform to the market.

Traditional promotion methods in veterinary (print ads, conferences, sponsorships, and direct scales) aren't scalable, and don't provide the reach that will allow us to achieve our goals. Instead, you'll leverage our passionate customer base, channel partnerships, and unique industry infrastructure to hack growth in a way that no company in animal health has been able to achieve until now. It will require a great deal of creativity and a test-and-learn methodology to earn a spot within the circles that veterinarians trust and spend their time. Some areas you may want to focus include ambassador programs, partner incentive initiatives, digital customer acquisition strategies across email and social channels, thought leader and publisher partnerships, and creative campaigns that resonate with our unique audience.

You'll have immense resources at your disposal to make this a reality. You'll be promoting a beloved product that retains more than 99% of our users on a monthly basis, and will be supported by the industry's most exceptional technology team comprised of (mostly) MIT software engineers.



KEY RESPONSIBILITIES

- Design and lead Vetcove's customer acquisition strategy to scale inbound leads
- Examine the market landscape, customer behaviors, and various data sources to develop and execute strategies that lead to immense brand reach.
- Define and execute digital acquisition programs with measurable attribution and impact to drive brand awareness
-Test, measure, and optimize our customer conversion funnel to maximize initial conversions and build brand trust from day one
- Work closely with cross-functional team members in content, design, product marketing and growth engineering to define and deliver an integrated campaign strategy
- Work closely with content and design to consistently test new creative concepts and optimize based on conversion results across digital channels
- Direct Vetcove's paid digital strategies across social, search, and email


YOU'RE A GREAT FIT IF...

- You have 5+ years or relevant work experience, and 2+ years leading growth for a fast-paced startup.
- You've demonstrated incredible customer acquisition results leveraging scrappy and creative strategies
- You're excited and able to own our customer acquisition function day-to-day, direct other marketing team members to assist you, and be fully responsible for our marketing ROI and growth results
- You believe a great marketer is one that's uses data and creativity to generate viral impact, rather than one that simply allocates and optimizes a large ad budget
- You're driven, self-motivated, and have a demonstrated bias for acting decisevely
- You're not emotionally attached to your ideas, and are willing to scrap strategies and start fresh when results dictate so.
- You have a growth mindset, are humble, and bring the burning desire to own your domain and the results of your work
- You're a strong and collaborative team player that we'll enjoy working alongside day after day


IT'S A BONUS IF YOU HAVE EXPERIENCE WITH...

- Growing B2B businesses
- Reaching small & medium-sized businesses (SMBs)
- Reaching medical offices (and especially veterinary offices)
- Marketplace dynamics and associated community dynamics
- Understand what makes content great, and what motivates sharing
- Email address acquisition and delivery optimization

For a faster response careers[at]vetcove.com. We look forward to hearing from you!

Meet your team

People you would work with in this role

Alexander Kates

Avatar for Alexander Kates
Co-Founder and CEO @Vetcove. Digital Strategist, Author of Strategic Digital Marketing, Cornell '08 in 3yrs, YC S16, Passionate about helping vets and pets!

Mitchell Kates

Avatar for Mitchell Kates
Cofounder @Vetcove . BS and MEng from @Massachusetts Institute of Technology Changing the future of animal health. Come join us - we're hiring :)

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