Performance marketing and technology (SaaS) company for mid to large mobile apps
Marketing Analytics Manager$125k – $160k • 0.125% – 0.25%
Upptic is looking for an Analytics Manager to join our team in Oakland, California.
What You'll Do:
Help bring great mobile games to millions of passionate gamers around the world.
Lead on client accounts, manage multiple stakeholder expectations, and deliver on timelines.
Spearhead efforts to build reporting dashboards and predictive modeling tools that will enable us to profitably scale apps to new heights by optimizing creatives, targeting, bids, and budgets.
Undertake the development of project proposals, set deadlines/schedules, for your team, in addition to training the staff.
Drive A/B testing and creative optimization, sharing your findings with your team and clients.
Work with IT/engineering teams to embed solutions in business decision chains.
Vet external analytical products/services for evaluating buying vs. building in-house.
6-8 years of experience as an analyst in marketing, consulting, product management, or similar roles.
Proven experience driving large scale analytics initiatives.
2+ years managing other analysts.
Ability to engage client stakeholders to define business needs and present results
4+ years of hands-on experience with data science techniques and tools, including R or Python.
7+ years using SQL to drive analytics.
2+ years of experience in visualization and BI tools like Tableau. Familiarity with Statistics is a plus.
Expert level skills with Excel is a must.
Familiarity with programmatically extracting and refining large amounts of raw data.
Exposure to cloud platforms and big data systems such as AWS and GCP is a plus
Bachelor's degree or equivalent in math, statistics, computer science, business, economics, or other quantitative field preferred.
Graduate in Business Analytics or MBA is a plus.
Passion for gaming and games industry.
Experience working in cross team environments from around the globe.
Able to explain technical concepts to internal/external non-technical clients.
Familiarity with terms and concepts around paid advertising and other marketing strategies.
Familiarity with User Acquisition or general Performance Marketing
Experienced with forecasting and modeling for marketing.
Upptic at a glance
Upptic focuses on Performance Marketing, Mobile Games, FreetoPlay Gaming, and B2B · SaaS · Mobile · Artificial Intelligence / Machine Learning. Their company has offices in Austin, Seattle, and Oakland. They have a small team that's between 1-10 employees.