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Helping the construction industry cut through red-tape

Growth Marketer

$85k – $120k • 0.05% – 0.2%
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About the Role
UpCodes is changing the way construction happens by bringing modern technology and user experience to the historically inefficient, slow, and error-prone process of obtaining government approval. Our SaaS platform enables industry professionals to find, understand, and apply building codes to avoid delays and costly mistakes.

The Role
UpCodes is looking for our first growth marketing hire to help us scale and define our brand in the market. Our ideal candidate is an experienced and scrappy individual who’s looking to take on significant strategic responsibilities alongside day-to-day marketing tasks. In this role, reporting to the CEO, you’ll be in charge of building the growth and marketing program from the ground up, with significant ability to influence our brand, positioning, and go-to-market approach. We have high traffic and MAUs which you will be expected to leverage for data driven decisions.

- Develop and execute an integrated growth strategy tied to company strategic priorities
- Be creative in coming up with and testing new channels, initiatives, techniques, and approaches to drive growth and retention
- Web optimization - landing page strategy, information architecture, conversion rates
- Analyze the performance of acquisition channels (CAC, ROI, etc.) and user behavior to make data-driven proposals for product development and marketing
- Put in place the right marketing infrastructure and technology to drive growth, and ensure all of our programs have clear measures for success
- Manage and iterate on SEO strategy
- Content and writing - blog posts, emails, landing page copy
- Collaborate with Product on user segmentation, pricing, positioning, and go-to-market approach
- Manage our presence at industry events
- Own UpCodes’ externally-facing communication platforms (web, Twitter, Facebook, etc.)

You must have:
- At least 4 years of work experience, with at least 2 in start-ups
- Experience in an early/growth stage company
- Extremely structured, methodical and efficient; able to bring the initiatives to a lean startup team.
- Data-oriented. You feel comfortable working with large datasets, vlookup is an old friend and you’re well-versed in key SaaS metrics.
- Bias towards action. You are constantly iterating to find out what does and doesn’t work.
- Self-motivated with good time management. Ability to work independently and as part of a team.
- Experience with SEM/SEO
- Previous experience managing a team or mentoring junior colleagues will be a plus

Meet your team

People you would work with in this role
Cofounder at UpCodes

Ned Schneider

Avatar for Ned Schneider
Product guy. Early-stage start-up veteran with breadth of experience. Former McKinsey consultant, and recovering MBA.

UpCodes at a glance

Helping the construction industry cut through red-tape

UpCodes focuses on Construction and Architecture. Their company has offices in United States. They have a small team that's between 11-50 employees.

You can view their website at https://up.codes or find them on Twitter, Facebook, and LinkedIn.

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