UnFound

Brands have never been more vulnerable to public risks on the Internet. They may be losing revenues directly to e-commerce frauds, or even indirectly to social media crisis. UnFound is a brand protection platform that protects these brands against such public risks & safeguards their online revenue.

UnFound was started by Anushree (ISB, TaxiForSure, BookMyShow) & Ankur (NITK, IISc, HERE Technologies). The husband-wife pair complements each other with Anushree bringing in her startup & product experience and Ankur coming in with his extensive data science skills. The team has built some cool products in the past in the space of misinformation & fake bot detection on social media.

UnFound's new avatar was born when they were approached by brands to help them with fakes & frauds online. The product is now evolved into a holistic brand protection platform.