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Clean, non-toxic deodorant that's made to last

Retention Manager

$60k – $75k
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The Digital Marketing Manager is a newly created role reporting to the Head of eCommerce & Digital. Working alongside the broader brand team, this role will develop a performance driven customer retention strategy for our growing DTC business that both impacts brand retention metrics and generates value to the consumer.

WHAT YOU’LL DO
• Co-author and own the customer retention and CRM strategy
• Lead the email marketing strategy and execution end to end
• Lead brand referral program (Refer a Friend) strategy and management
• Set short and long-term goals to improve KPIs in key areas – e.g.-Repeat Purchases, Brand referrals, increase in subscriptions - and develop CRM and Referral campaigns to deliver results
• Identify email opportunities for A/B tests in both segmentation and messaging
• Author and distribute weekly reporting on all Retention campaigns, comprehensive of performance, and actionable insights.
• Act as the primary liaison with our graphic designers for asset management as it relates to retention campaigns
• Support merchandising and marketing activities that drive the eCommerce business as needed
• Own the eCommerce support/ digital marketing calendar and ensure broader team is aware of all weekly activities, cross functionally

WHO YOU ARE
• 3+ years experience in retention marketing (loyalty, email and/or CRM)
• 3+ years experience working in Klaviyo, MailChimp or another enterprise Email Service Provider
• Very strong analytical skills, applying a data-driven strategic approach to CRM
• Hands on experience with email segmentation; copy and creative testing
• Always up on email best practices including those that are compliance related
• Strong understanding of Google Analytics
• A self-starter who autonomously carries projects and tasks forward with ease
• Enjoys collaborative work and has a positive approach


OTHER BENEFITS

• Health/vision/dental benefits and 401K
• Generous vacation policy
• Opportunities to personally shape a new and innovative business
• Access to leadership and great co-workers
Location
Los Angeles
Job type
Full-time
Visa sponsorship
Not Available
Experience
3+ years
Hiring contact

type:A deodorant at a glance

Clean, non-toxic deodorant that's made to last

type:A deodorant focuses on Health and Wellness and Subscription Businesses. Their company has offices in Los Angeles and Santa Monica. They have a small team that's between 11-50 employees.

You can view their website at https://typeadeodorant.com

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