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TVision is the leader in TV performance metrics - measuring how people really watchTV

Director, Field Marketing

$70k – $90k • 0.01% – 0.02%
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The Company

TVision is the leader in TV engagement metrics. We measure what was previously unmeasurable—how people actually watch TV. We enable the media industry—advertisers, networks, and technology partners alike—to reduce waste and drive greater and more efficient marketing results.

Utilizing cutting-edge technology, TVision goes beyond traditional TV data to include the measurement of presence in the room, co-viewing, and attention, thereby producing best-in-class TV data. This allows us to provide critical data to inform the decision-making of the $100B/year TV/Video industry.

Our growth and innovation have been recognized by The New York Times, Advertising Age, Adweek, Business Insider, MediaPost, and Forbes. We were selected as a Best Place to Work 2019, while in December 2019, Business Insider named us one of the top companies to watch in advertising technology.

The Role

TVision has cutting-edge technology, a differentiated product, a loyal customer base, and robust panel of households across the US. As TVision continues to grow, we are ready to invest in our commercial capabilities and rapidly grow revenue.

As the Director of Field Marketing, you will be responsible for acquiring target clients and converting them into sales-qualified leads. You’ll target enterprise accounts and specific verticals by running field programs to fill the funnel and accelerate to close. You will partner with SVP of Sales, Marketing and other sales leaders. Responsibilities include:

Build, own and execute the field marketing plan. This plan will help TVision to effectively grow and accelerate pipeline through account-based marketing programs, SEO, social media, email marketing, content marketing, events, phone, and more
Ensure messaging and positioning is consist with overall marketing strategy in all field marketing materials and communication
Ensure performance and ROI are tracked, and set up processes to effectively measure outcomes
Work closely with the sales leaders to identify target verticals, monitor lead performance, collaborate to develop consistent messaging, and optimize metrics of lead quality.
Has the ability to make data driven adjustments based on market traction, customer feedback and desired differentiation.
Creating compelling marketing materials (e.g. emails, whitepaper, case studies, landing page) and creative outreach strategies that generate leads by working with our partners. Also responsible for sales collateral development.
The Candidate

You are an entrepreneurial, experienced, and self-motivated marketing executive who thrives in a VC-backed tech company environment. Other qualities include:

5+ years of experience in B2B field marketing or related marketing role (SaaS and ad-tech/mar-tech is preferred, while experience in account-based marketing is a plus).
Prior experience (2+ years) working in early-stage or growth-stage startups.
Strongly tech-driven and always looking for a way to improve & automate processes in order to scale the business to the next level
Hands-on Experience in CRM and Marketing Automation tools (e.g., Salesforce, HubSpot, Mailchimp).
Ability to manage complex projects with multiple parties.
Deep understanding of media/advertising-related products is a big plus.
Intellectual curiosity and willingness to accept feedback.
The Benefits

TVision prides itself on providing great benefits to its employees, including:

Competitive pay and stock options
Your choice of comprehensive health benefits for you and your family (health, dental, vision)
Short- and long-term disability, life and AD&D insurance
FSA/HSA accounts
401(k) retirement plan options
Pre-tax commuter benefits
Monthly phone reimbursement
Unlimited PTO and paid holidays
Gym membership discounts
Financial support for ongoing professional development
Casual dress and fun atmosphere
TVision provides the option for every employee to work from home until major cities completely reopen.

Location
Boston • New York City
Job type
Full-time
Visa sponsorship
Not Available
Experience
4+ years
Hiring contact

Melissa Backer

Avatar for Melissa Backer

TVision at a glance

TVision is the leader in TV performance metrics - measuring how people really watchTV

TVision focuses on Advertising, Analytics, Television, and Market Research. Their company has offices in New York City and Boston. They have a small team that's between 11-50 employees. To date, TVision has raised $20.8M of funding; their latest round was closed on July 2018.

You can view their website at http://www.tvisioninsights.com/ or find them on Twitter, Facebook, and LinkedIn.

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