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The future of market research for organic CPG companies

The future of market research for organic CPG companies

TrySome an innovative online marketplace for health-conscious consumers to discover products that are good for people and better for the planet. The products can be bought at great discounts, and samples are offered for free in exchange for feedback. Our approach creates a new connection between consumers and manufacturers that removes the consumers’ risk of making a “wrong” choice and buying a product (which is oftentimes a more expensive choice) that they are not happy with - Try before you buy. We offer manufacturers the ability to do smart sampling campaigns, which give them accurate and authentic data at low costs in a quick turnaround. We also track when people go from trying to buying products to show conversion trends. The TrySome community is dedicated to help ethical companies become the brands of the future. Our goal is to influence purchasing habits towards more responsibly made products, that will benefit the environment and drive positive change for ethical production.

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Rune Færch Knudsen

Avatar for Rune Færch Knudsen
Partner @YourLocal - Save surplus food at retail • Founder @TrySome • Worked at @The Doctors Channel, @Mandag Morgen. Former pro athlete.