Avatar for Trust & Will

The easy, fast, and secure way to set up your estate plan online

Paid Media Manager

$45k – $70k • No equity
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Hi, we’re Trust & Will. We’re making estate planning simple, affordable, & accessible with a design-first approach and amazing customer support. In just over two years of launching, we have thousands of happy customers using our complete suite of products nationwide. We’re enabling every American to create a plan that fits their family, their life, and their legacy.

We’re backed by some of the leading names in venture capital including Revolution’s Rise of the Rest, Link Ventures, Western Technology Investments, Luma Launch, Halogen Ventures, and Techstars, as well as a prominent list of angel investors who all believe in our mission to help everyone leave a legacy they can be proud of.

We’re looking for an experienced Paid Media Manager to work directly with our Head of Marketing on transforming the world of estate planning.

As part of the marketing team at Trust & Will, you’ll be instrumental in bringing the team’s ideas and vision to fruition - giving us a leading edge in customer acquisition and lead generation. This position is a great opportunity for an individual with paid search and paid social experience to take their skills and career to the next level.

About you:
You are a detail-oriented PPC Manager who has experience working across both paid search and paid social. You care as much about account structure as the ad copy used, the creative shared and the audience targeted. You live and breathe data and see the value in ongoing testing to ensure the work you’re doing is having the biggest impact possible.

You’ve worked in multi-disciplinary paid media teams, utilizing a variety of platforms across paid social, Display, Native, SEM, YouTube and more; ideally, this would be in the form of an agency or another in-house position. You’re excited about owning the paid role and working with the other members of the marketing team to scale and grow quickly and efficiently.

With support from the Head of Marketing, you will:
- Think strategically about the role of paid media in the consumer journey & provide data-driven recommendations to achieve performance goals

- Act as the day-to-day lead and subject matter expert (SME) on new and existing Paid Media campaigns

- Be responsible for all aspects of managing SEM, Display, and Social campaigns including keyword research, implementation of strategy, account structure, daily bidding optimizations, performance against KPI’s, development of ad copy, and landing page recommendations.

- Directly manage paid social and/or paid search advertising accounts

- Coordinate cross departmentally with Customer Success, Marketing and Web development teams

- Utilize historical, competitive and ad network data to build the best practice account structure

Required Qualifications
-2+ years’ experience managing paid search and paid social campaigns (> $25,000/mo)
-Demonstrated strong communication, organization and task execution skills
-Advanced Excel skills
-Intermediate Google Analytics skills
-Excellent attention to detail
-Bachelor’s degree

Desired Qualifications but Not Required:
-Programmatic display and native ads experience
-Search Ads 360, Optmyzr and Data Studio experience
-Intermediate Google Tag Manager skills
-Conversion tracking implementation experience
-Conversion Rate Optimization (CRO) skills

Benefits & Perks:
-Flexible time off
-Medical, dental, and vision coverage
-Commuter benefits
-Friday team lunches
-Great work environment
-Work alongside the founding team and help shape the future of the company

If this sounds like what you’d love to be doing, we can’t wait to hear from you. If you’re not sure that you exactly fit the above criteria, please get in touch anyway. Personality and attitude are just as important as experience!

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Ensuring a diverse and inclusive workplace where we learn from each other is core to Trust & Will's values. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a pleasant and supportive place to work.

Meet your team

People you would work with in this role

Cody Barbo

Avatar for Cody Barbo
@Trust & Will Founder/CEO , @Techstars Alumni, @San Diego State University Board Member
Co-Founder and COO - @Trust & Will -helping modernize the estate planning industry. Previously led strategy, sales, and operations at custom software agencies.

Katie Fellenz

Avatar for Katie Fellenz
Head of Marketing @ Trust & Will | We're Hiring!

Healthcare benefits

Retirement benefits

Parental leave

Equity benefits

Generous vacation

+2 more

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