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Footwear and apparel’s discovery platform

Footwear and apparel’s discovery platform

True Fit® is footwear and apparel’s discovery platform. Its Genome™ is mapped from the world’s largest collection of attribute-rich fit and style data for footwear and apparel. Genome helps retailers and brands unlock digital growth in the $1 trillion footwear and apparel industry. It powers the Confidence Engine™, allowing retailers to provide highly personalized fit ratings and size recommendations to shoppers, resulting in dramatic increases to net revenue. True Fit is also helping to unlock digital growth with its Discovery Engine™, which allows retailers to curate highly personalized collections for each consumer, and its True Insight™ platform provides retailers and brands unparalleled insights to optimize marketing, merchandising and product development.

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Founder True Fit
Total raised


Funded over

3 rounds

Latest round

Series B (Jul 2016)