VP of Growth

*WHAT YOU'LL DO*

Within an organization that is very focused on data-driven decision-making and Growth, the VP of Growth will have ownership from an executive level across every portion of the conversion funnel. This includes Acquisition, Retention, Product-driven Growth, Analytics, and Referral.

The VP of Growth will be tasked with managing a two-person Growth team at the offset, and building and mentoring a fuller Growth team over time. Currently, we are utilizing both in-house and external consultants and agencies to fuel its growth engine. The VP of Growth will work with the founders to decide on and allocate the best combination of resources to maintain Growth.

And last but not least, the VP of Growth will be the main team member responsible for company-wide Analytics tracking and supporting the health of the organization's Growth efforts.


*QUALIFICATIONS*

How do we grow to a 8 and 9 figure business efficiently? Can you speak from experience on how to do that?

Key to being qualified for the VP of Growth role will be having experience leading Growth for a successful, recognized, and fast-growing B2C startup, preferably a company within the DTC or e-commerce space. Experience owning all parts of the funnel will be ideal, but at the very least you should speak to scaling Paid Acquisition and Conversion Optimization programs, and be extremely proficient with Analytics.

This is firmly not a mid-level role, a brand-oriented Marketing role, or one for someone who cannot speak to deep experience taking a startup beyond, at a minimum, $10s of millions in yearly revenue. Being a leader who has a track record of being well-respected and a great mentor will be important.

While we have resources and impressive growth thus far, you should not simply be an overseer or project manager. Having intimate and technical knowledge of how Facebook ad bidding works, how to calculate LTV, cohorts you'd like to track, how to build dashboards, and how Email Marketing deliverability works will be key to being able to properly give tactical feedback to your growing team and to the founders and company board beyond "Let's just hire someone who knows that".