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India's Largest Lifestyle Platform

Digital Marketing Head

₹9L – ₹20L • 0.1% – 1.0%
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Trell is a travel Vlogging platform which aims to be the voice for travellers and explorers globally. We are looking for a seasoned Digital Marketing professional who would lead the show by taking our platform for young millennials to a whole new level. Someone who is passionate about leading a team, keen on making an impact, and has a do-what-it-takes mentality and who can strive in a fast-paced, fun start-up environment. A person who is ambitious to dream himself as a Scientist CMO in future!


Roles and Responsibilities

- Own the entire paid marketing strategy to acquire users through multiple paid channels in the most optimised manner.
- Tracking efficiencies of the marketing spend across channels including Facebook campaigns, Google UAC campaigns, Ad networks and social media campaigns.
- Be experimental in exploring new channels to drive traffic and acquisition which includes performance marketing through FB/AdWords and pre-installs through OEMs.
- Leveraging vernacular intelligence in all paid ads by coordinating with community managers across languages.
- Liaison with the design team to experiment new creatives on daily/weekly basis
- Set up daily performance reports to analyse the performance and further optimise campaigns.

Requirements

- Minimum 3 years of experience in leading and managing Facebook, Google Adwords UAC, Ad networks and OEMs.
- Responsible for handling a campaign budget of more than 1000k per month. Preferably for user acquisition.
- Experience in a consumer focused company targeting users in tier 2,3 cities is a plus.
- Should showcase a strong analytical skills and data-driven approach to marketing campaigns.
- Should be comfortable in writing various ad copies and brainstorming for new creative ideas.
- Should have a strong understanding of marketing tools such as FB power editor/Ads manager and Google Adwords.
- Well versed with analytics tools such as Firebase, Facebook Analytics, AppsFlyer, Google Analytics etc.
- Strong communication skills to speak to Ad networks, mobile publishers, OEMs and account managers.
- Strong decision making and negotiation skills to start new partnerships with external vendors.

Why Digital Marketing at Trell?

-Opportunity to market the product to next 10 Million which also includes Indian internet users in tier 2/3/4 cities of India. Learnings would be tremendous as there is hardly any social platform in India that is growing at this scale.

-Be a part of India’s very own social platform and a super smart team looking to build something never done before.
Location
Bengaluru
Job type
Full-time
Visa sponsorship
Not Available
Experience
2+ years
Hiring contact

Trell at a glance

India's Largest Lifestyle Platform

Trell focuses on Social Commerce, Content, Lifestyle, and Social. Their company has offices in Bengaluru. They have a mid-size team that's between 51-200 employees. To date, Trell has raised $5.5M of funding; their latest round was closed on March 2020.

You can view their website at http://trell.co/ or find them on Twitter, Facebook, LinkedIn, and Product Hunt.

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