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India's Largest Lifestyle Platform

Copywriter

₹3.5L – ₹4L • 0.1% – 0.3%
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Job Description

As an advertising copywriter, you'll work alongside the account management to conceive, develop and produce effective advertising campaigns for our key accounts.

You'll focus on providing the written words ('copy') for an advertising campaign, while the Design team will deal mainly with the visual images.

Copy can include:

•Creating headlines, slogans, catchphrases, straplines and body copy for print/social media advertising and leaflets
•Writing for web advertising, social media and mobile applications

Responsibilities

You'll usually work in partnership with the Design team working on creative briefs. You'll handle several client accounts at the same time, which makes the job varied and interesting.
As an advertising copywriter, you'll need to:
•Familiarise yourself with your clients' products and services, the target audience and their competitors' activities
•Liaise with clients and interpret their briefs
•Develop creative ideas and concepts, often in partnership with the design team
•Present ideas for approval and development
•Write clear, persuasive, original copy through the various iterations of the project
•Proofread copy to check spelling and grammar
•Amend, revise or redevelop adverts or campaigns in response to feedback from the account team or clients
•Oversee campaigns through the production stage to completion
•Work on several campaigns at once, sometimes under pressure and often to tight deadlines
•Keep up to date with popular culture and trends
•Monitor the effectiveness of advertising campaigns.


What we expect from you :

Creativity: You will need to create original work and develop ideas around your chosen themes.

Determination: Some assignments can take a long time to finish, or your editor may turn it around for many, many revisions.

Persuasion: You are expected to know how to write persuasively and in some cases, defend your creative choices.

Social Perceptiveness: You need to have your finger on the pulse, so that your copy is relevant and modern, and understand how people will react to their writing.

Writing Skills: You need to ensure proper tone, feeling, sentence structure and emotion. Grammar counts!

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