Marketing Manager - CRM + Automation

About Treez

Treez is an enterprise-quality, seed-to-sale cannabis software platform, powering all sizes of dispensaries and cultivations in the United States. As the trusted provider for California’s largest retailers, Treez manages over a quarter of the state’s annual transaction volume, while ensuring seamless compliance within each state’s track-and-trace system. By providing tools and data insights that rival more mature retail verticals, Treez helps operators grow exponentially with a software platform built purposefully for the cannabis industry.

Job Description - Marketing Manager, CRM
Are you a seasoned, hungry marketing professional? Can you create and drive innovative marketing strategies and initiatives? Do you have experience in B2B SaaS marketing, a rich understanding of marketing automation, and passion for the cannabis industry? If so, come and join the team at Treez! We're a VC-backed, well funded, rapidly growing startup, focused on the exploding legal cannabis market. We offer the premier retail management software for cannabis dispensaries, used by more enterprise California operators than any other platform. Treez already has tremendous traction in the market. Now it's time to dominate. New market opportunities like this do not come around often. Get in on this ground floor opportunity and help seed the future of the industry!
Treez has an immediate opening for a Marketing Manager that will be responsible for creating, planning, developing and implementing Treez’s marketing automation strategies, including lead nurturing, outbound email drips, online events, downloadable content, churn prevention, re-engagement, prospect closing campaigns and more. In this role, you will coordinate across functional boundaries with sales and product at the strategic and tactical levels to support Treez’s business and growth objectives. This is a fantastic opportunity for an experienced marketing professional and will give you the opportunity to immediately demonstrate your skills and make a big impact quickly.

RESPONSIBILITIES
Help develop and drive overall CRM and marketing automation strategy
Own and maintain internal cannabis industry database, both digitally and through manually verification
Assist in developing and executing content strategy for use in CRM and marketing automation efforts
Assist in development and execution of marketing/communications initiatives, including product launches, sales collateral, trade shows, PR and social media
Monitor qualitative and quantitative success metrics, including lead development, funnel conversion, analysis, reporting, weekly insights and optimization
Help carve out the future of this role and how the overall marketing organization will look and act
Be a team player and wear multiple hats across the Marketing and Commercial organization. Treez is a startup with an enthusiastic environment and a company-wide desire to tackle any problem at hand. Collaboration with other departments is a must

REQUIRED SKILLS & EXPERIENCE
-BS degree in Marketing or related field, MBA or advanced degree a significant plus
-Minimum 5 years of performance marketing and marketing automation experience
-Familiar with SalesForce and marketing automation platforms like HubSpot, -Pardot and Marketo
-B2B SaaS software essential, cannabis industry knowledge a huge plus
-Demonstrated ability to plan, develop, execute, and optimize proposed initiatives
-Articulate what demand generation programs you’ve created or contributed to and how those programs contributed to lead generation.
-Demonstrated experience creating successful demand generation programs with clearly define funnels and the ability to quantify marketing lead contribution to overall pipeline development
-Strong written skills and ability to create content that fits tactical plans and strategic goals. Graphic design skills a significant plus
-Demonstrated strategic, creative and critical thinking skills with proven track record of creating impactful and highly targeted product, lead nurturing, engagement, and communications campaigns.
-Highly organized with proven time management and prioritization skills with an ability to respond to changes in process, responsibility, or assignment quickly without losing sight of the overall goals
-Demonstrated record of achievement, adept at managing multiple projects and delivering impactful, high-quality marketing concepts, materials and campaigns
-Strong leadership skills with effective communication skills and the ability to work collaboratively across all levels of the organization
-Ability to work calmly under pressure and meeting tight timeline
-Willingness to roll up your sleeves and get the job done
-Detailed knowledge and effective use of digital marketing channels
-Applicants must be authorized to work in the U.S., able to work at our offices in Oakland on a daily basis, and be willing to travel as needed.