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Changing the way business does social

Changing the way business does social

Trapit increases sales revenue and brand reach by making it ridiculously easy for executives, salespeople, and other employees to engage in social selling and employee advocacy.

Trapit’s core technology was derived from a $200 million DARPA-funded research project in Artificial Information and Machine Learning contracted to SRI International, the same team that funded the creation of the Internet. The largest artificial intelligence project in history, this project also resulted in Apple’s Siri.

We are dedicated to helping brands connect their employees, customers and prospects with authentic conversations inspired by high quality, relevant content. Our customers, including IBM, Microsoft, New York Life, and UBS, rely on our technology to power innovative campaigns that consistently deliver ROI.

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Michael Kim

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Invests in innovative entrepreneurs building disruptive companies

Sunny Virk

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Design-focused software engineer.
Total raised


Funded over

4 rounds

Latest round

Acquired (May 2017)