Digital Marketing Manager

If you live and breathe digital marketing, you are at the right place and we want to hear from you. We are looking for a Growth Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

· Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth.

· Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, out of home, affiliate) and conversion rate optimization.

· Conduct and present competitive analyses and market research.

· Choosing in accordance with the other departments which metrics/KPIs to focus on and coming up with right set of creative ideas on how to grow those KPIs.

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

· Design, build and maintain our social media presence.

· Identify trends and insights, and optimize spend and performance based on the insights.

· Brainstorm new and creative growth strategies.

· Plan, execute, and measure experiments and conversion tests.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Instrument conversion points and optimize user funnels.

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


Requirements

· Previous working experience as a Marketing Growth Hacker and Product Marketing of a minimum of two years.

· In-depth knowledge of SEO factors and key algorithm updates.

· Hands-on experience with web analytics and A/B testing tools

· Outstanding analytical and problem-solving skills.

· High standards of excellence and attention to detail.