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Goodreads for theatre: find shows and buy directly from theatres

Experienced Marketing Leader - Theatre

£36k – £60k
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We are looking for an experienced marketing leader with an impressive set of achievements at either a leading theatre organisation, customer-centric technology company, or a fast-paced startup. This role will drive user acquisition, brand awareness, and arts advocacy efforts for our next-generation theatre discovery platform. This is ideally a full-time hire, or could be part-time/contract for the right candidate who has the right capabilities and a passion for what we are doing for the industry.

Scope:
This role will oversee user acquisition, retention, and media/communications working closely with the Founder/CEO, and taking ownership of all channels, testing, messaging, as well as developing of a menu of ad products for our theatre suppliers. You will manage agency relationships and help build the marketing and communications team as we scale.

Who you will be:
- Passionate about theatre and the opportunity to use technology to increase access and decrease friction for all segments, including the less tech-savvy and new/infrequent theatregoers.
- Highly analytical, wired to make decisions based on data, balanced with strong instincts about what's right for our users and brand.
- Experienced in all aspects of digital marketing and comfortable owning an entire marketing program (organic & paid social, SEO/SEM, PR, partnerships, content marketing, video/photography, events, etc.)
- Knowledgeable about UK customer segments (and regional/demographic language nuances) and able to craft messaging that captures attention, compels trial and builds trust.
- Understand the perspective of theatre marketers (in-house and agencies) and their challenges in building new audiences and selling out their shows, so we can develop solutions that aid their efforts.
- A natural do-er, with bias for action/speed and a test-and-learn mentality.
- Frugal and scrappy, willing to pitch in and help execute from the outset, growing the team as we scale.
- Enjoys light-weight processes, inexpensive/simple tools, semi-solutions, and bringing order to chaos.
- Willing to see beyond a role remit and collaboratively contribute to all areas of the business.

What we offer:
- Chance to join an early-stage technology start-up setting out to make a material difference in the way people discover and engage with theatre.
- Mentorship and camaraderie from an experienced team of technologists who love theatre and care about improving people's lives through the work we do.
- Pay depends on level of experience. Full-time, part-time, or contract feasible depending on any accommodations required for the right candidate.

We are an equal opportunity employer and encourage applications from all qualified individuals without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, marital status, citizenship, disability, or veteran status.

Meet your team

People you would work with in this role

Tyler Stoops

Avatar for Tyler Stoops
8 years at Amazon: Kindle, Theatre Ticketing & Bookstores; 6 years in arts administration; Wharton MBA, Theatre BA; Tech projects for Disney/ESPN & MetOpera;