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Thesis is a landing page optimization company

CRO and Marketing Analytics Manager

$80k – $100k
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What we do:

We increase our clients' conversion rates. Using our platform we prioritize and deploy landing page experiments in support of paid marketing channels. We are currently working with Hubble, Candid, Mack Weldon, Getaround, ZocDoc to name a few.

Our thesis:

1) Landing pages are often under optimized and under-resourced
2) Landing page optimization & customization can significantly increase conversion rates
3) Self-serve landing page tools don't work well at scale

About the team:

We are a 38-person bootstrapped (and profitable) team based in Dumbo, Brooklyn, NY. We care about crafting our platform for the long-term, shipping great product efficiently, and above all, creating an exceptional experience for our clients. Our goal is to build a platform that aggregates learnings across clients and automates much of our experimentation.

What you would do:

-Partner with client strategists to build landing page testing roadmaps aligned to the strategic needs of our clients
-Support client strategists with client side analytics and insights to drive conversion rate optimization decisions
-Create and standardize reporting at scale so that client strategists can send timely and thoughtful reports
-Maintain an empirical experimentation structure and process
-Support in implementation of analytics and tracking setup across all clients to ensure we are gathering accurate data and insights
-Gather data driven best practices based on history of company wide tests and create shared learnings to be leveraged across all teams


-Experience in a marketing role which includes experience managing technical web analytics
-Expertise in Google Optimize and other CRO tools
-Expertise with Google Analytics and Google Tag Manager. Working knowledge of JavaScript and HTML are a plus.
-Effective at prioritizing and handling multiple tasks at a time
-Relentless in staying ahead of the curve on new marketing and CRO strategies
-Strong desire to learn, comfortable in a fast-moving environment

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