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Thesis is a landing page optimization company

Conversion Rate Optimization Manager

$70k – $90k • 0.0% – 0.1%
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What we do:

We increase our clients' conversion rates. Using our platform we prioritize and deploy landing page experiments in support of paid marketing channels. We are currently working with over 45 clients including LOLA, Andie Swim, Hubble Contacts, ThredUp, ZocDoc.

Our thesis:

1) Landing pages are often under optimized and under-resourced
2) Landing page optimization & customization can significantly increase conversion rates and paid marketing performance
3) Self-serve landing page tools don't work well at scale

About the team:

We are a 38-person bootstrapped (and profitable) team based in Dumbo, Brooklyn, NY. We care about crafting our platform for the long-term, shipping great product efficiently, and above all, creating an exceptional experience for our clients. Our goal is to build a platform that aggregates learnings across clients and automates much of our experimentation.

About the role:

In this role, you will work with clients to define and implement landing page optimization strategies, defining testing roadmaps and overseeing the end-to-end production and testing process. You will work in close partnership with our design and development team to build and concepts and product features built to increase conversion rates for your clients. You will also manage the analytics and reporting processes using tools like Google Analytics, Google Optimize, Google Tag Manager and Mouseflow.

What you would do:

-Manage day-to-day conversion rate optimization and testing of your client accounts
-To you, conversion rate optimization is never finished. Event tracking, A/B testing, and data analysis are part of your process to inform further optimization and improvements.
-Create, execute, and refine testing roadmaps that directly address client goals and challenges (ex: revenue, signups, engagement). You will be able to leverage our internal production tools in support of your conversion rate optimizations strategies.
-Coordinate with our internal design and engineering teams to ensure smooth implementation of landing pages and testing strategies
-Advise and assist our internal team in planning and executing the delivery of our product vision


-Excellent communication and interpersonal skills with an aptitude for building strong working relationships (We excel at pushing our clients to be their very best in all aspects of their landing page testing)
-Deep understanding of ROI with an analytical mind to analyze data for insights and generate hypotheses for fast iteration testing
-Strong understanding of wire framing and UX process. Hands on experience using A/B testing tools (Optimizely, VWO, Google Optimize) and a working knowledge of paid ad testing.
-Proficiency in using web analytics tools (Google Analytics/360, Mouseflow)
-Excellent project management skills and ability to self-manage time and work schedule
-Relentless in staying ahead of the curve on new strategies, advertising channels, and conversion optimization techniques
-Positive, flexible, and well organized to thrive in a fast-moving environment and meet challenging deadlines


-Competitive compensation package including benefits coverage
-Job Type: Full-time

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