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Revenue generation for the events industry (YC S15)

Revenue generation for the events industry (YC S15)

The Ticket Fairy is a full-stack marketing and analytics solution that helps events companies to increase revenue through greater reach, more data and lowered operational costs. Running events is a huge risk. Costs can be massive (in the millions of dollars) and multiple factors affect attendance - even something as simple as rain can result in a 25% drop in on-the-door sales. We are used by large (5,000-30,000+ capacity) events to: - Increase eCommerce revenue (typically by 15-30%) - Lower marketing costs - Increase social reach, to the right people - Manage and optimise advertising campaigns across multiple channels, including automating audience targeting - Reduce/eliminate ticket resale fraud/scalping - Automate day-to-day business operations - Gain insights into customer demographics & brand engagement via social profile analytics - Improve future events via data collected from previous attendees and campaigns
CEO, @The Ticket Fairy@Y Combinator Alum • Mentor, @Y Combinator Fellowship • 15 years in event management/marketing • Scalability/Cloud Engineer • Ex @BBC
Founder & COO @The Ticket Fairy Ambitious entrepreneur. Creative and strategic. MBA @Warwick Business School, UK 13+ years' experience in business
Total raised

$3.1M

Funded over

3 rounds

Latest round

Seed (Jun 2019)