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Full-stack marketing software for large-scale events (YC S15)

Full-stack marketing software for large-scale events (YC S15)

The Ticket Fairy is a full-stack marketing and analytics solution that helps events companies to increase revenue through greater reach, more data and lowered operational costs.

Running events is a huge risk. Costs can be massive (in the millions of dollars) and multiple factors affect attendance - even something as simple as rain can result in a 25% drop in on-the-door sales.

We are used by large (5,000-30,000+ capacity) events to:

- Increase eCommerce revenue (typically by 15-30%)
- Lower marketing costs
- Increase social reach, to the right people
- Manage and optimise advertising campaigns across multiple channels, including automating audience targeting
- Reduce/eliminate ticket resale fraud/scalping
- Automate day-to-day business operations
- Gain insights into customer demographics & brand engagement via social profile analytics
- Improve future events via data collected from previous attendees and campaigns
CEO, @The Ticket Fairy@Y Combinator Alum • Mentor, @Y Combinator Fellowship • 15 years in event management/marketing • Scalability/Cloud Engineer • Ex @BBC
Founder & COO @The Ticket Fairy Ambitious entrepreneur. Creative and strategic. MBA @Warwick Business School, UK 13+ years' experience in business
Total raised

$605K

Funded over

2 rounds

Latest round

Aug 2015