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The leader in innovation for period products.

Marketing Manager, Lifecycle & CRM

$90k – $110k • 0.01% – 0.02%
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*Submitting your CV on our company jobs page will ensure quicker response times.*

The Flex Company has proven product-market fit, growing profitably & quickly, and is looking for a T-shaped marketer to lead our email and marketing automation efforts as continue on our steep growth trajectory.

This is a highly-visible role that will report directly to the VP of Ecommerce, and own several critical performance metrics for the company (e.g. email lead conversion rate; retention rate; referral rate; etc.)


- You are a strong cultural fit - this is just as if not more important than the functional fit
- You've got a blend of analytical and creative skills, and can go from drafting up a quick win-back email in the morning to building an excel model to analyze different customer cohorts in the afternoon.
- You know how to work cross-functionally with creative, engineering, and data teams to get things done, and are deeply empathetic to the needs of our customers.
- The Flex Company is an equal opportunity employer
- We pay competitive salaries, equity, & benefits including (but not limited to) medical, dental, & vision, and $1,000 annual learning credit to apply to anything that helps you grow professionally


Choose Love Over Fear
- E.g., Consistently or over time to make sound decisions from a belief in yourself, others, or opportunities rather than out of fear.

Optimize For Trust
- E.g., A track record of taking accountability for mistakes rather than blaming others
- E.g., Does not triangulate (i.e., politik) but communicates needs, concerns, and feedback directly with colleagues

Have a Growth Mindset
- E.g., Does not just take constructive feedback well, but thrives in an environment where they actively seek feedback
- E.g., Is self-motivated to generate their best work and make even greater impact tomorrow than they did today

Be You
- E.g., Is comfortable being their authentic selves at work (including in their interview!)


In 1 Month You Will
- Get to know our entire team and deeply understand our mission, vision & values
- Understand our products, customer experience, and past growth and retention initiatives and results
- Analyze, in collaboration with Product and Growth teams, existing data sets & customer journey to generate initial insights & hypotheses
- Develop and implement email campaigns aimed at nurturing and converting new leads, driving referrals, retaining subscribers, and resurrecting churned out subscribers

In 3 Months You Will

- Communicate insights to the team, learning from what doesn’t work and have started to improve upon what does work
- Build unique customer journeys tailored to various consumer segments, including past purchasers, site visitors, cart abandoners, loyalists/advocates, newsletter subscribers, & more
- Driving continuous improvement in scale and performance across the customer journey via A/B and multivariate testing
- Be regarded as the subject matter expert in retention marketing

In 6 Months You Will
- Have made measurable impact on customer retention, and most importantly, understood the customer insight that led to your recommendations, strategies and tactics working
- Working closely with the acquisition, product/engineering, creative, and customer insights team to develop captivating marketing concepts
- Collaborate with marketing, product, and growth teams to develop innovative omni-channel strategies (may be sooner)
- Be seen as a critical leader to The Flex Company


- 5+ years of experience, specifically focused on CRM, email marketing, marketing automation, or web analytics required
- Strong analytical background - an Excel wizard - and experience with database systems (SQL’s a big plus)
- Extensive experience with ecommerce and performance marketing tools, software, systems
- Working knowledge of HTML and CSS or similar, familiarity with APIs
- Track record of juggling multiple tasks and projects at a time, process-driven thinking, and a demonstrated ability to effectively prioritize in a complex environment
- A strong bias for action


- Screening: We review all applications received through our website. Thoughtful cover letters encouraged
- 1st Round: 30-45 minute video call
- 2nd Round: On-site case interview with hiring manager + others as required
- 3rd / Final Round (as required): On-site interview with multiple members of our team
- Reference checks
- The typical timeline from final round interview to an offer decision one to two weeks


The Flex Company creates innovative products that are better for women's health and the environment. The Company is known for its differentiated period products, including its namesake FLEX menstrual disc, Softdisc®, and the FLEX Cup™.

The Flex Company is based in Venice, California, and exclusively manufactures its patented products in the United States and in Canada. Its products are sold online and through major retailers in the United States.

Led by founder & CEO, Lauren Schulte Wang, The Flex Company is working to create a world where every woman loves her body. Learn more at flexfits.com.

Meet your team

People you would work with in this role

Ian Johnstone

Avatar for Ian Johnstone
VP of Ecommerce @The Flex Company & co-founder @GunByGun. Previously co-founder @blissmo and growth @TruBrain. Excited by tech for social good.

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