Avatar for The Capital Roundtable

Conferences for America's Middle-Market Private Equity Community

Digital Marketing and Content Manager

$50k – $85k
Apply now
Are you looking for a role where you can take ownership of online marketing strategy? Are you passionate about messaging, content creation, and analytics?

Would you enjoy being a part of a prominent company which organizes state-of-the-art finance conferences?

We are looking for a savvy Content Marketing Manager to manage and execute strategies to increase business growth, brand awareness, drive revenue and produce exceptional campaigns. You can handle all aspects of our marketing strategy, including writing targeted messaging, social media, PPC / AdWords, website copy, email marketing, etc. The role will also work in concert with the leader of Sponsorship sales to coordinate our marketing efforts.

This key position requires a successful online marketing track record, technical expertise, and an obsession with Return on Investment (ROI).

About us:

The Capital Roundtable is a 25-year old entrepreneurial company, with an amazingly great team of people, and has an outstanding reputation for producing very high quality, thoughtfully executed conferences on a range of timely topics of interest to senior-level people of the private equity community.

Responsibilities:

Coordinate and manage planning and execution of strategic drip marketing campaigns for multiple conferences
Work with copywriters and our team to develop fresh and compelling messaging
Explore and optimize communication methods and technologies to engage with various audiences
Develop strategies to enhance web presence and branding
Regularly monitor and update SEO
Optimizing our PPC marketing
Analyzing Google Analytics data for trends and measuring social media and email marketing success
Manage CRM strategy and loyalty program, including executing email marketing campaigns and weekly reporting on open rates and conversion
Collaborate with internal teams to support full program lifecycle – planning through Post Campaign Reporting
Develop, evaluate and oversee the implementation of A/B testing protocols and procedure
Plan, Execute and Report on Campaigns’ ROI & KPIs
Strategize, develop and implement digital campaign strategies/campaigns establishing and reaching objectives and KPIs to generate growth
Qualifications

· You have min 2 years experience in online marketing

· Technically proficient at understanding and adapting Google Analytics data

· Strong understanding of campaign KPI performance metrics and SEO

· Knowledge of Google AdWords

· Prior experience managing an e-commerce platform (CMS), Mailchimp or any other ESPs

· Solid writer

Bonus:

· Experience working in event production or event management

· Familiarity with Cvent platform or similar CRM/CMS
Location
New York City
Job type
Full-time
Visa sponsorship
Not Available
Experience
3+ years
Hiring contact

Arlene West

Avatar for Arlene West

The Capital Roundtable at a glance

Conferences for America's Middle-Market Private Equity Community

The Capital Roundtable focuses on Investment Management, Events, and Investment Banking. Their company has offices in New York City. They have a small team that's between 11-50 employees.

You can view their website at https://capitalroundtable.com/ or find them on LinkedIn.

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