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AgTech company that built the world's first wireless NPK soil sensor

Head of Marketing

$90k – $170k • 0.5% – 1.0%
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Teralytic is a precision agriculture company dedicated to helping farmers monitor and manage soil health. We believe soil health is critical to crop yield, and that our platform can help farmers reduce crop input, build regenerative practices, and maximize profit. We’ve built a team of talented scientists, engineers and innovators who are passionate about changing the state of agriculture, and are excited to grow our team with self-driven pros.

Teralytic is looking for a Head of Marketing to develop and execute an overarching marketing strategy to achieve immediate and long-term high-growth revenue goals. A proven track record of building and leading high performance teams in a fast-paced start-up environment, preferably within a B2B SaaS company, is highly desirable.

Responsibilities

-Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals, including demand generation, customer acquisition, marketing operations, content, events, social media, PR, branding, and more.

-Align closely with product and revenue teams to understand our client’s needs, create go-to-market strategies, and create communication and collateral that reflects the company brand and ROI for clients.

-Implement a product marketing team to ensure alignment on all new product feature announcements, launches, and sales/marketing collateral.

-Motivate, mentor, and develop the existing team and develop a long term plan for marketing team structure and growth.

-Lead the team in annual and quarterly planning, keeping track of budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth.

-Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results.

Required Skills and Experience

-6+ years experience in B2B marketing at well-recognized brands, ideally in enterprise technology, with a widespread knowledge of the full marketing stack, and in-depth knowledge of demand generation for self-served customers and product marketing.

-10+ years of experience building industry-focused brands.

-5+ years of experience in a leadership role, building and managing a marketing organization with superior ability to recruit, retain, and motivate our existing team and future talent.

-Prior experience executing a short and long term go-to-market strategy at a high-growth company, ideally that has scaled to $100M in revenue and beyond.

-Superior communication skills - ability to prioritize and efficiently and transparently communicate marketing goals and results at a team, executive, and company level.

-A demonstrated history of being a team player, and desire to jump in and get your hands dirty as needed.

-Experience partnering closely with sales leadership and an understanding of the connection between demand generation and revenue growth.

-A good understanding of agriculture and/or agtech market.

-Skilled in marketing automation and related software such as Salesforce, Google Analytics and knowledge of market trends in digital marketing technology.

-Proven track record of building and leading high performance teams in a fast-paced start-up environment, preferably within a B2B SaaS company, is highly desirable.

Bonus Skills and Experience

-Agriculture experience
Location
New York City
Job type
Full-time
Visa sponsorship
Not Available
Experience
6+ years
Hiring contact

Steven A. Ridder

Avatar for Steven A. Ridder

Teralytic at a glance

AgTech company that built the world's first wireless NPK soil sensor

Teralytic focuses on Machine Learning, Agriculture, and Internet of Things. Their company has offices in New York City, Berkeley, and Abu Dhabi. They have a small team that's between 11-50 employees. To date, Teralytic has raised $2.25M of funding; their latest round was closed on August 2017.

You can view their website at https://teralytic.com or find them on Twitter.

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