AgTech company that built the world's first wireless NPK soil sensor
Head of Marketing$90k – $170k • 0.5% – 1.0%
Teralytic is looking for a Head of Marketing to develop and execute an overarching marketing strategy to achieve immediate and long-term high-growth revenue goals. A proven track record of building and leading high performance teams in a fast-paced start-up environment, preferably within a B2B SaaS company, is highly desirable.
-Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals, including demand generation, customer acquisition, marketing operations, content, events, social media, PR, branding, and more.
-Align closely with product and revenue teams to understand our client’s needs, create go-to-market strategies, and create communication and collateral that reflects the company brand and ROI for clients.
-Implement a product marketing team to ensure alignment on all new product feature announcements, launches, and sales/marketing collateral.
-Motivate, mentor, and develop the existing team and develop a long term plan for marketing team structure and growth.
-Lead the team in annual and quarterly planning, keeping track of budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth.
-Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results.
Required Skills and Experience
-6+ years experience in B2B marketing at well-recognized brands, ideally in enterprise technology, with a widespread knowledge of the full marketing stack, and in-depth knowledge of demand generation for self-served customers and product marketing.
-10+ years of experience building industry-focused brands.
-5+ years of experience in a leadership role, building and managing a marketing organization with superior ability to recruit, retain, and motivate our existing team and future talent.
-Prior experience executing a short and long term go-to-market strategy at a high-growth company, ideally that has scaled to $100M in revenue and beyond.
-Superior communication skills - ability to prioritize and efficiently and transparently communicate marketing goals and results at a team, executive, and company level.
-A demonstrated history of being a team player, and desire to jump in and get your hands dirty as needed.
-Experience partnering closely with sales leadership and an understanding of the connection between demand generation and revenue growth.
-A good understanding of agriculture and/or agtech market.
-Skilled in marketing automation and related software such as Salesforce, Google Analytics and knowledge of market trends in digital marketing technology.
-Proven track record of building and leading high performance teams in a fast-paced start-up environment, preferably within a B2B SaaS company, is highly desirable.
Bonus Skills and Experience
Teralytic at a glance
Teralytic focuses on Machine Learning, Agriculture, and Internet of Things. Their company has offices in New York City, Berkeley, and Abu Dhabi. They have a small team that's between 11-50 employees. To date, Teralytic has raised $2.25M of funding; their latest round was closed on August 2017.