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Tapad: Digital identity resolution specialists who connect brands to consumers across devices

  • Avatar for Same investor as Groupon
    Same investor as Groupon
Website
Locations
Company size
201-500 people
Total raised
$36M
Company type
Products Lab
Markets
AdvertisingSales and MarketingBig DataSoftwareContentBig Data AnalyticsMarketing
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Jobs at Tapad

Tapad works with Petabyte scale data to ingest, process, and surface meaningful connections across devices to build the Tapad Graph. Processing 30 Petabytes overnight is humanly impossible in order for us to issue a brand-new Tapad Graph every week, so we work smart! We apply Machine Learning and Artificial Intelligence techniques to make it all happen in a privacy safe manner. This means PII is never used to build the graph nor is that the output. Tapad monetizes this privacy safe data through its Device Graph Access and with the newly launched CDP (Customer Data Platform) as of 2018. Both are data products purpose-built to apply science to the creative world of Marketing.

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