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Since we started in January 2000, System1 Group has been at the forefront of a revolution in applying behavioral science to understanding how people really make decisions. At the heart of this 'System 1' thinking is the notion that people use instinct, intuition, and emotion in all of their choices. We have won many awards and widespread industry recognition for our pioneering, System1 approaches and their ability to better predict and guide clients’ marketing to avoid waste and achieve profitable growth.

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