Avatar for Swoon

For the home obsessed

For the home obsessed

Swoon is an advocate for people who believe that home is a sanctuary and has the power to physically affect our health and happiness. Our customers are stylish and savvy professionals who are time-poor but thought-rich; they demand the best out of life. Swoon’s business model helps to fulfil the interior desires of the Hip & Humble. Our Fast & Responsive Design Process enables us to launch new designs every day, initially in a small batch. And our direct-to-consumer brand, without the traditional retail overheads, ensures our designs are not only distinctive but affordable too. We use real-time sales data to test demand very quickly and then scale production on only the most popular pieces.
I'm the co-founder of Swoon Editions – the 'new design a day' online furniture business backed by Index Ventures and Octopus Investments. 
Brian Harrison is CEO and Co-Founder of Swoon Editions. Brian was formerly Global CEO of kgb deals and CEO of The Number UK LTD (118 118). 
Total raised


Funded over

2 rounds

Latest round

Series A (Jul 2014)