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Dynamic Pricing for Mobile Apps

Dynamic Pricing for Mobile Apps

Dynamic pricing for freemium mobile apps. Sweet Pricing uses machine learning to price in-app purchases for every user in real time.

Our dynamic pricing tool is targeted at the 55,000 mobile app developers that use in-app purchases, including almost every popular mobile app on Google Play and the App Store. These developers struggle with their pricing strategy and are looking at alternatives to the "static pricing" strategy that is widely used.

With dynamic pricing, app developers no longer have to worry about pricing. For example, they can tell Sweet Pricing to price an in-app purchase between $0.99 and $3.99. Our machine learning algorithm predicts how each user will respond to each price point. A user in India might pay $0.99, while a user in the UK or US might pay $2.99, for example.

Using Sweet Pricing, app developers can maximize revenue and engage price-sensitive users.

Brendon Boshell

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