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Empower Meaningful Encounters

Chief Marketing Officer

€90k – €110k
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# SWAPCARD

Swapcard digitizes events while preserving the magic of real-life interaction. Behind this dream, stands a passionate, curious, & down-to earth team. We believe an environment of trust, autonomy, & support is integral to our success. As a result of putting people first, career evolution & rapid growth have become regular commodities.

With 14 nationalities amongst a team of 40, we enjoy an open-minded environment where opinions & ideas are encouraged & exchanged freely. We’ve also learned that the more moments we share, the more comfortable & confident we are when working together. That’s when the real magic occurs! We’ve made some incredible memories around the globe together so far & are looking forward to making more with our new teammates!

We've opened offices in Paris, Montreal, Dubai & Seattle. We're looking for ambitious & curious teammates to take part in our adventure!


# What you'll be doing as our CMO:

Swapcard provides an event and matchmaking platform for B2B events. Marketing must feed the sales team with qualified leads. Our ICP is large, with complex events like Tradeshows and International Conferences. Educating the market is also a large part of our strategy.

- Lead and mentor the existing team of 4 and partner with HR to define recruitment plan for the team
- Develop our brand marketing strategy to increase traffic, drive engagement, and ultimately increase sales
- Implement creative, innovative and effective B2B marketing that will support the development of our business internationally
- Define our brand messages along with a clear communication plan for all contributing teams and countries
- Leverage client data and feedback to develop communication strategies and drive marketing success
- Analyze the market, research our competition and innovate to create business opportunities
- Monitor & measure the success of all marketing initiatives by preparing frequent reports and improving strategies when necessary
- Be responsible of our public relations and global image


# Your Profile:

- 5+ years of diverse marketing experience – including high growth enterprises, SaaS, and startups
- Experience building & measuring B2B marketing teams and initiatives - including multi-channel digital content, PR, product marketing, inbound, community management, events, creative, etc.
- Knowledge of CRM (we use Zoho), marketing automation, Google Analytics, paid/social interfaces, and email systems
- Experience driving results in an environment where resourcefulness and creativity with small budgets are the norm
- Comfort working in a fast-paced environment, with a track record of taking on ambitious challenges
- Team player who leads by example and is not afraid to "get their hands dirty"
- Quick to learn and adapt with a strong sense of passion and humility
- Self-starter with the ability to create things from scratch
- Experience in Tech, SAAS, and or Events
- Driven by data & results
- Creative
- Strategic
- English Native
- Open to relocate to Paris for a minimum of 1 year


# Hiring process:
- Initial Culture & "Get to know" Interview
- Second Interview with a Marketing Team Member
- Meeting with the Marketing Team
- Final call with a Swapcard founder

Meet your team

People you would work with in this role
Entrepreneur & Traveler / Co-founder @Swapcard
I am an ex-lawyer who turned entrepreneur and tech enthusiast!