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Disrupting the personal safety/self-defense category

Disrupting the personal safety/self-defense category

We make pepper spray so cute, it hurts! We also make personal alarms, first-aid kits, etc. Anything that falls within safety, wellness, and living your best life is open to being re-imagined by us. Our products make safety accessible, approachable, giftable and fun. We aspire to have a brand that is known for it's adorable/effective products and great packaging, with a brand tone that is super-fun, cheeky, a little edgy and reflective of pop culture.