Avatar for SumZero

Online community for hedge fund, mutual fund, and private equity analysts/PM's

Senior Marketing Manager

$80k – $120k • No equity
Apply now
THE ROLE

SumZero is hiring a Senior Marketing Manager to communicate the value of the SumZero community, research and data to prospective and current customers. We are looking for a strong marketing leader with a passion for disruptive technology and the power of data to drive value for our unique community. As Senior Marketing Manager, you will own all aspects of SumZero’s marketing efforts. You will work closely with our Sales and Product teams and SumZero’s CEO to ensure marketing efforts are driving brand awareness, product adoption, and revenue growth. You will manage various marketing channels such as content creation, advertising, email, webinars/video, social media, events, and more. This role will give you the potential to have a significant, measurable impact on the overall success of SumZero.


YOUR RESPONSIBILITIES


* Lead our marketing planning and execution activities from setting strategy for integrated campaigns, delivering tactics, and measuring results to build brand awareness, product adoption and user contributions
* Develop campaign strategies that leverage the full scope of marketing programs, including online, email programs, and field marketing.
* Work with the Sales team to deliver an integrated lead and opportunity development system
* Work with the Product team to develop go-to-market strategies and plans for the launch of new products and features
* Execute e-mail campaigns from start to finish with activities including e-mail content and design, customer segmentation, tracking and analyzing KPIs, etc.
* Create marketing materials including website collateral and product brochures
* Systematically monitor and analyze performance against lead and other marketing goals
*Ensure our campaign execution matches our target persona needs, wants, and experience

YOUR QUALIFICATIONS

* BA in Marketing or related field
* Minimum of 3 years experience in lead generation and demand creation
* Strong strategic thinking on lead generation activities and go-to-market execution
* Experience with SEO and other strategies for increasing user traffic and sales
* Expertise with e-mail marketing platforms (e.g. MailChimp, Marketo, SendGrid)
* Strong business and marketing acumen and results oriented
* Experience partnering with Sales on pipeline development
* Highly self-motivated contributor with a proven track record of results
* Personal drive to push your career forward
* Experience in finance and/or finance technology and B2B preferred

LIFE AT SUMZERO
* Join a fun & tight-knit team that values transparency and is serious about * building and maintaining a great culture
* Comprehensive health benefits to fit your needs
* Flexible vacation & sick policy
* Competitive compensation

ABOUT SUMZERO

SumZero is disrupting the multi-billion dollar investment landscape by bringing the historically private world of institutional, professional investing, into a dynamic, collaborative, 24/7, global online community. By connecting experienced investors from around the world, SumZero has created a transparent platform that fosters the sharing of an individual's best investment ideas. There is simply no other community-driven platform from which an investment professional can derive more direct value.

In a world that introduces new data sets on a daily basis, SumZero’s vision is to accelerate our community’s idea generation and investment processes by connecting professional investors across the globe on one singular, centralized, collaborative network, and cut through the noise that pervades the industry.

SumZero is excited to move into the next phase of our company’s growth and as such, we’re looking for energetic, self-starting, entrepreneurial individuals to be the future leaders of SumZero.