Avatar for Sugar Book

Social Networking, Online Dating for Adults, Explosive growth to 200K Users in a year

PR Manager Public Relations

$25k – $50k • 0.0% – 0.5%
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HK PR Manager Job Requirements
At least Bachelor's Degree/Post Graduate Diploma/Professional Degree, Master's Degree in Advertising/Media, Mass Communications, Events Management or equivalent.
Required language(s): English, Mandarin, Cantonese
At least 2 Year(s) of working experience in the related field is required
Preferably a Manager specialized in Public Relations/Communications and Events Management or equivalent.

HK PR Manager Job Description (Public Relations)
1. Conceptualise and implement effective PR strategies to build brand presence in the country via media outreach.
2. Develop PR materials in local language including press release, byline articles, and media pitches.
3. Organise weekly interviews for CEO and/or platform users with Tier 1 and Tier 2 media, including online, print and broadcast media.
4. Build relationships with local media and regional media based in the country and seek new PR opportunities to ensure constant mention of brand in the media.
5. Manage and execute all media events including press conferences, media briefings and media engagement activities.

HK PR Manager Job Description (Events Management)
1. Conceptualise and execute small scale events in the country including logistic arrangements and invitation of guests and media.
2. Manage third party providers and ensure timely and high quality deliverables.
3. Proactively seek opportunities to organise events which will increase brand presence in the country.
4. Build relationships with potential partners, sponsors, advertisers and influencers in the country to attract right crowd attendance to events.
5. Train and manage promoters / models / staff to ensure events run smoothly.



* Headquartered in Malaysia and established in late 2017, launched in Singapore in 2018 and plans to launch in Hong Kong, Taiwan in 2019
* Entirely self-funded and easily bootstrapped to date via successful subscription model
* Over 200,000 registered users, 4M messages sent, over 13 minutes average app engagement time
* Layers of expansion planned horizontally (3 more cities) and vertically (adding more product segmentation, IG-story like functions)
* Over 200 media coverages regionally, viral interest (not sponsored)

Sugar Book at a glance

Social Networking, Online Dating for Adults, Explosive growth to 200K Users in a year

Sugar Book focuses on Private Social Networking, Online Dating, Social Network, and Dating. Their company has offices in Hong Kong. They have a small team that's between 11-50 employees.

You can view their website at http://www.sugarbook.com

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