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Interactive & Emotionally Connected Fashion Brand

Interactive & Emotionally Connected Fashion Brand

"Instagram for the Body, Spotify for the Wardrobe"

"We've dressed the artist now we're dressing the crowd" - Nancy Tilbury & Benjamin Males, Founders of Studio XO.

Our target market is the fashion forward' customer who is today’s dominant digital consumer, seeking digital products that are intimately connected to the body. Having established the notable fashion and technology brand Studio XO dressing leading global artists, Tilbury & Males are developing a fashion line for 'Generation Digital' consumers called XOB.

XOB is app connected clothing, a social media platform for the body. The first XOB garments and accessories will enable our customers to create fashion tribes and clans via mobile app technology. 

Future products include wearable display, for remixing content on the body as well as emotional technology which measures the wearers arousal during fashion interactions. 
Founder and CEO at XO. Studied at @Imperial College London and The Royal College or Art. Advanced understanding of the physical world • Serial problem solver
Founder Studio XO • Worked at @Philips Consumer Electronics • Studied at @The Royal College of Art

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