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Growth Lead

$120k – $140k • 0.05% – 0.1%
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strongDM is a product-first company that has developed a rabid fan base of customers. When was the last time you heard a customer say things like:

Splunk's CISO Joel Fulton says "strongDM gives you what you can’t get any other way- the ability to see what happens, replay and analyze incidents."

Chef's co-founder Adam Jacob says "strongDM takes the friction out of getting staff access to the systems they need."

As a Growth Lead, you will own our inbound funnel from first touch to close. Your success depends on quantitative rigor and execution.

You should be relentlessly resourceful with an extreme bias towards action. The ideal candidate identifies a hypothesis, figures out how to build a test and pushes it live the same day.

You should love digging deep into numbers to investigate which combination of content, channel, copy, and design drives the most MQLleads into the pipeline. You will analyze the funnel to identify where things are leaky; ideate tests to improve and collaborate closely with our content marketing, engineering and design team to execute those tests.

Responsibilities
Manage our entire marketing tech stack along with any integrations (ex: Hubspot, GA, Calendly, Yesware)
Develop the demand generation strategy, attribution models, and funnel optimizations to exceed targets.
Measure campaign effectiveness and ROI on existing marketing programs. Make recommendations to improve our marketing efforts.
Managing paid acquisition channels such as search, social, and display including planning/budgeting, statistical analysis and optimization
Identify and implement analytics to assess the success of all marketing initiatives
Own lead scoring, lead lifecycle management, pipeline forecasting, and campaign management.

Qualifications
3+ years of relevant industry experience
Rigorous analytical background, comfortable in Excel or writing SQL queries
Ability to communicate highly technical concepts clearly and succinctly
Experience

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