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#1 US marketplace for experiential travel - tours, adventures, and expert-planned trips.

Marketing Director

$60k – $120k • 0.1% – 2.0%
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About Stride
Stride is a fast-growing VC-funded seed stage company led by industry & startup veterans that is serving a large, growing opportunity. Stride is the world’s largest search and reviews site for tours & adventure trips. We host more than 40,000 tours, cruises, and adventure experiences across every continent from more than 1,000 of the world’s best travel companies. With over 115,000 trusted reviews, Stride enables travelers of all stripes to explore the world with confidence.

Your Opportunity
You will own the demand side of our experiential travel marketplace and grow engaged users and revenue with a focus on PPC, SEO, Email and Affiliate partnerships.

You will be a key part of an elite team that is passionate about making extraordinary world travel, easy. While Stride is already the #1 US reviews site for multiday tours and adventure packages, we are still at the beginning of our journey and you will have a big impact on our voice, brand, product, and company strategy.

You will be the leader of marketing and demand growth. This strategic position will report to the CEO. We are a lean team so you will touch all facets of the business, working closely with the Head of Product, CTO, Sales, and Operations Director. You will manage a team consisting of a Content Manager, a network of travel expert writers, interns, and others as the company grows. .

Your Goals
-Grow engaged users (travelers) by 10X+ in 12 months, through both organic (non-advertising) and paid channels.
-Grow retention, LTV, and user engagement by 3X+ in 12 months
-Improve ROI of time and money spent on all growth activities
-Find the right types of customer, in clever and high ROI ways
-Improve engagement features, messaging and acquisition tactics by listening and interpreting customer feedback with the Product team.

Your Core Responsibilities
-PPC - optimize ROI for google adwords and Facebook retargeting campaigns
-SEO - drive content creation and acquire backlinks, with an analytical approach to opportunity priorities and tactics
-PR - manage primarily for backlinks, secondarily for industry/investor/hiring branding, ad finally for customer traffic
-Branding - Refine and tell our story; draft core messaging and language on site
-User engagement & viral user sharing - implement creative ways to drive adoption
-Affiliate program - lead outreach, manage bloggers and network
-Customer journey and experience - understand and shape the core value prop
-Social media - lead strategy and generate measurable results
-Competitive analyses and market research- identify industry trends and insights
-Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand

Most Relevant Experience for the Role (not all required, but nice to have):

-Functional Experience:
-Email marketing
-Google Analytics, metrics, reporting

-Industry / Product Type Experience:
-Consumer internet
-ProductsLarge infrequent discretionary purchases
-Defining a new category

Our Mantra: Think Big. Start Small. Move Fast

Stride Offers:
-Seed-funded startup comp package with generous stock options and rapid increase potential
-Unlimited vacation (with $5,000 annual vacation credits!)
-Open, collaborative and conveniently located office at an awesome co-working space in the heart of SoMa, San Francisco
-Fun, driven, cohesive coworkers and team spirit - Regular company lunches and happy hours plus quarterly team outings & parties
-Meaningful work - you are helping more people travel internationally, and helping our global tour operator partners thrive as sustainable ventures
-The ability to make a major impact as an early team member at a growing startup with huge market size and impressive traction

Email your cover letter and resume to careers@stridetravel.com with the following:
-A brief description of what appeals most about joining Stride
-Resume & LinkedIn profile link
-Portfolio link (if relevant)

Health insurance

Generous stock options

$5,000 in vacation travel credits!

Group lunches

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