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Digital Tools for Exploring the World

Digital Tools for Exploring the World

Our two products make exploring the world fun, easy & interactive.

Our namesake iOS/Android app turns your average self-guided tour into a fun, flexible game: like doing your own "Amazing Race.” It has the flexibility and affordability of self-guided tours or guidebooks, while being far more engaging than either. We’ve sold over 145,000 tours since 2010.

Our second product enables users to easily keep track of their favorite places and share them with friends. Last year, we built a GUI to allow anyone to create their own tour, but learned that many users wanted something slightly different: a tool to share local tips in a simple, universally accessible, geo-located way.

We tested a prototype for 6 months and are soon relaunching under a new brand: BobbyPin. This new P2P model has the opportunity to upend the entire Yelp/TripAdvisor review paradigm. Why spend hours combing through long-form reviews from the crowd, when getting a recommendation should be as easy as asking a friend?

Noemi Millman

Avatar for Noemi Millman
Engineering leader - been a freelancer, an individual contributor, a CTO, and everything in between. Currently seeking leadership opportunities in NYC.
Total raised


Funded over

5 rounds

Latest round

Acquired (Jan 2016)

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