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Our goal is to put practical tools into the hands of every business strategy practitioner

Our goal is to put practical tools into the hands of every business strategy practitioner

Over 5 million people use Strategyzer’s Business Model Canvas to clearly understand customers, create better products, and grow businesses. Led by Alex Osterwalder and Alan Smith, Strategyzer brings lean discovery principles and tools to the world. Clients include companies such as MasterCard, Colgate, Nestlé, and many more. Our products include online courses, web applications, in-person training, and innovation services.

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Alan Smith

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Co-Founder @Strategyzer , lover of design and business.
Author. Entrepreneur. Business Model Innovator. Aspiring to accelerate change for the better!