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First-ever gay lifestyle brand

First-ever gay lifestyle brand

We have built a seasonal clothing and lifestyle subscription service for gay men; we curate clothing and accessories to our subscribers' style preferences. Subscribers pay a $39 styling fee per season (quarter) and receive 6-10 pieces of clothing with total retail value between $200 and $800; they keep only what they love and send back the rest.

Natalie Pavlovsky

Avatar for Natalie Pavlovsky
Co-Founder and Chief Creative Officer at strapping.
Founder of @strapping. AngelPad + 500S alum. Web developer and Pomona grad. I care about people, products, and technology, in that order.
Total raised


Funded over

2 rounds

Latest round

Oct 2014

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