SEO Developer

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. SEO Develoer will work with the marketing team, supporting teams (such as programmers), and will also participate in basic website management related to SEO.

Responsibilities:

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate