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Text Message Driven Retail Brand

Text Message Driven Retail Brand

Brands are changing how they market to consumers and are looking more and more to influencers as advocates and distribution channels for their products. The problem is that influencers are paid to promote products via their social media channels, which are not built for commerce.

We know there is a better way. We've proven this concept by creating the brand "Stefan's Head". We created an influencer out of thin air named "Stefan". He curated and sold products via SMS and built a following that listened to his tastes, and engaged at a high rate.

We're taking this concept and creating a platform for real influencers to offer content and products to their fans/followers, and for the first time, truly understand their audience.

We're incorporating the power of messaging in a unique way that will allow influencers to engage top fans/followers and cultivate their personal brands even more.

Michael Kushner

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Techstars '15 Winter Class. Previously in advertising Art Director / Creative Director at DDB NY and Grey NY, and also sales at Eli Lilly.

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