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Using e-commerce to build a better menswear brand.

Using e-commerce to build a better menswear brand.

We're a vertically integrated menswear brand, selling clothes exclusively through our own channel, online.

In short, we're using an e-commerce model to build a better menswear brand.

Traditional retail doesn't deliver on the things that matter. Sizes are too few, so we're let down on fit . Markups are too big, forcing us to choose between disposable fast fashion and insanely priced luxury.

At SPOKE, we make clothes properly, in more sizes, for a perfect fit.

We're focused narrowly on the 25-45 year old professional man - a customer who'd love to fix his wardrobe quickly, online. There's a huge gap in the UK between ASOS and Mr. Porter - and the middle ground is staked out by staid catalogue brands, ripe for disruption.

We take our inspiration from vertically integrated online fashion brands in the US - Bonobos, Frank & Oak, Everlane - which have few (if any)  analogues in the UK and Europe. We're going to change that.

Ben Farren

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2x Founder at Splash Mobile Money, and now @SPOKE • Engagement Manager @Marakon Associates • MA @University of Cambridge


Funded over

2 rounds

Latest round

Seed (Dec 2014)

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