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SOOMLA Traceback - Monetization Measurement Platform

SOOMLA Traceback - Monetization Measurement Platform

Our unique technology allows us to trace-back ad revenue to specific users. Our customers use it to:

- Factor the ad revenue in LTV calculation and find new ROI positive segments
- Product A/B testing - know the ad revenue in group A vs. B
- Improve Ad-ops decisions and negotiations

Some of our customers: Rocket Games, Plarium, Random Logic Games

Gur Dotan

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Entrepreneur, software addict, open source evangelist, adrenaline junkie. Founder @SOOMLA • Worked at @Comverse Technology , @Kontera, @Capriza • Studied at @Tel Aviv University
CPO / CTO / Advisor
Entrepreneur, Business Accelerator and Leader. CEO and Co-founder @SOOMLA Intra-founder @INTENTclick Co-founder @Eyeview