Avatar for Solugen (YC W'17)

Replacing petroleum-based chemicals with plant-derived alternatives

Growth Marketer

$60k – $80k • No equity
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MISSION: The mission for this role is to drive inbound leads from customers to Solugen’s products and services through a combination of digital & direct marketing, and driving brand awareness of our story, mission, vision, and product offerings through targeted campaigns. In short, you will build Solugen’s Demand Generation Machine!

OUTCOMES:

  1. Drive digital marketing strategy to grow in-bound leads to 50 per week by January 1st, 2021
  2. Create a 90-day digital marketing plan and budget to drive web leads
  3. Own the design, messaging, and content on Solugen’s website and other relevant web properties to drive SEO and increased customer conversion
  4. Manage outside SEO/SEM vendor(s) to drive ranking on relevant search terms
  5. Continually test new sources of web leads to improve quantity and quality of web leads

Competencies

  • Thorough understanding of and experience in managing key internet marketing performance metrics
  • Experience managing/overseeing a broad spectrum of B2B programs, including (but not limited to) pay-per-click, social media marketing, search engine optimization, affiliate marketing, social networking, retargeting campaigns
  • Ability to effectively manage outside vendors, including selection, negotiating terms, and managing the vendor, including selection, negotiating terms, and managing the vendor to performance targets
  1. Drive direct marketing strategy to grow to 12 qualified leads per month by January 1st, 2021
  2. Create a 90-day direct marketing plan and budget to drive qualified customer leads
  3. Own, design, measure, and determine the effectiveness of direct marketing systems that both support customer acquisition efforts in current markets and for the launch of new markets
  4. Create measurable brand awareness in local communities
  5. Work with PR Team to execute media strategy
  6. Innovate and create new customer acquisition strategies. Utilize scrappy marketing techniques
  7. Develop process and identify proper tools to hand-off qualified leads to sales team to ensure accountability. Competencies
  8. Thorough understanding of and experience in managing key direct marketing performance metrics
  9. Experience managing/overseeing a broad spectrum of B2B programs, including (but not limited to) direct mail campaigns, community marketing, etc.
  10. Ability to effectively manage outside vendors, including selection, negotiating terms, and managing the vendor performance targets
  11. Ability to work and collaborate with other departments including sales and product development.
  12. Develop an overall playbook for customer acquisition by January 1st, 2021
  13. Develop a repeatable methodology for expanding customer acquisition channels in existing markets and expansion into new markets
  14. Develop a consistent brand for Solugen within current and future markets
  15. Be able to on-board & teach new team members with this playbook

Competencies

  • Strong design orientations
  • Analytical
  • Strategic mindset which can layout a vision and execute tactical components of plans; player/coach experience
  • Experience and success using physical marketing to communicated brand and message
  • Culture Fit
  • Quick learner; growth-mindset; hands-on
  • Bias for athleticism over specific expertise in branding, web marketing, etc.
  • Highly metrics-driven
  • Sense of accountability for meeting numbers
  • Self-awareness
  • Blend digital and direct marketing experience is ideas; chemicals experience not required, but a plus

Solugen (YC W'17) at a glance

Replacing petroleum-based chemicals with plant-derived alternatives

Solugen (YC W'17) focuses on Biotechnology, Chemicals, Specialty Chemicals, and Green Consumer Goods. Their company has offices in Houston and Philadelphia. They have a mid-size team that's between 51-200 employees. To date, Solugen (YC W'17) has raised $4.4M of funding; their latest round was closed on October 2017.

You can view their website at http://solugentech.com

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