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Solar for every American

Growth Marketer

$50k – $55k • No equity
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Title: Growth Marketer
Term: Full-time
Location: Cambridge, MA (MBTA Accessible via Harvard Sq.)
Salary: 50-55k
Position Overview: The Marketing Operations Specialist supports the Marketing Team with planning, executing and tracking marketing programs and campaigns within our marketing tech-stack, including marketing automation and digital channels. In addition, this position will have ownership of these platforms and ensure that they are operating at peak efficiency, implement new functionalities and support other marketing team members in their use of these tools. In this role, you will analyze marketing success criteria and metrics and evaluate program results to optimize performance. From search, to social, to growth hacks, you will enhance our efforts across demand generation, advertising, landing page design, conversion rate optimization, and marketing automation. You will also support and participate in marketing planning and strategy development. The right candidate must believe in Solstice’s missions of promoting renewable energy and increasing energy equity, as well as be driven, gritty, communicative, collaborative, organized and possess a do what it takes mentality.

Responsibilities:
Monitor and analyze marketing performance data: identify trends and behaviors within marketing systems and make recommendations based on findings
Maintain marketing tech-stack; implement updates, upgrades and assess future improvements
Conduct regular audits on digital marketing platforms; analyzing results and making recommendations for further optimizations
Identify new trends and opportunities to further optimize digital marketing channels
Communicate the Solstice mission across multiple marketing channels including PPC (Facebook, Adwords, etc.) by developing content that increases customer engagement and lead generation
Support planning and implementation of digital marketing programs
Develop, maintain and optimize marketing automation platform
Coordinate and support marketing activities in assigned areas to ensure successful completion of project objectives
Assist with marketing planning and strategy development
Manage and monitor marketing dashboards and strategic metrics within Salesforce
Generate internal reports related to marketing performance metrics
Identify and manage external vendors
Additional marketing responsibilities as needed

Who You Are:
A rising marketing professional
Decisive with a commitment to winning
You are obsessed with marketing. You live and breathe marketing (from books to podcasts to blog posts) and you’re always thinking about new things you could be doing and testing
You understand the marketing funnel and strive to create a good experience for prospects across each stage of the funnel

Qualifications:
3+ years’ experience in a marketing operations, demand generation, or a similar role preferred
Strong digital marketing and analytical skills and experience
Ability to work well in a fast-paced, collaborative, and mission-driven environment
Excellent verbal and written skills across a variety of mediums
Experience in vendor identification and management a plus
Experience with campaign analysis, strategic metrics, A/B testing, and reporting
Experience with marketing and business tools such as Salesforce, Google Analytics, Wordpress, Hubspot, Adobe Creative Suite, Microsoft Office / Google Application Suite preferred
Ability to collaborate with cross-functional teams
Growth mindset, open to learning new skills and taking on additional responsibilities within marketing and communications
Creative and excited to develop new concepts and programs
Strong belief and commitment to continuous learning and improvement, positive attitude, teamwork, collaboration, accountability and ethical behavior

As a Marketing Operations Coordinator, You Will Have
Complete ownership and accountability over the role and functional area
Complete transparency into the rest of the company, the same is expected from you
A deep understanding of the solar and renewable energy space, particularly the rapidly growing community solar industry
Hands on startup experience in cleantech
Knowledge from and personal interaction with senior management

Solstice was founded to advance equity and inclusion in America. We are committed to living those values, not just in the work we do to promote environmental and energy justice, but in how we grow as an organization. We seek always to expand leadership opportunities for marginalized communities in the global transition to clean energy.

Solstice is an equal opportunity employer. We hire, train, compensate, and promote without regard to race, religion, gender identity or expression, sexual orientation, disability, age, national origin, genetics, veteran status, or any of the other characteristics that give each of us unique perspective and capacities. Furthermore, our application process was built to eliminate biases, and we encourage applicants of all backgrounds and experiences to apply!

We’re a team of mission-driven, passionate, and dedicated individuals. We’ve fostered an inclusive and fun culture through monthly outings, solar farm field trips, and an open layout office. Apply today and get to know us!

Health, dental, vision

Paid parental leave

Quiet thursday

Every Thursday, you can work from wherever you would like and without internal meetings to help you get work done!

Pto

Employees get 15 paid vacation days as well as 8 paid sick days.

Paid holidays

Solstice observes 17 paid holidays including the Friday after Thanksgiving. This also includes a full week and a half that the whole company closes for New Years.

Mbta perq

Dog friendly office

Annual professional development budget

Monthly socials and happy hours

Solstice at a glance

Solar for every American

Solstice focuses on SaaS, Energy, Clean Technology, Clean Energy, and Solar. Their company has offices in Boston and Cambridge. They have a small team that's between 11-50 employees.

You can view their website at http://solstice.us or find them on Twitter, Facebook, and LinkedIn.

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